How Can Technology Fix the Rift and Rivalry.
A business could seriously suffer if the marketing and sales teams do not get on. It is normal for marketing and sales departments to have rifts when it comes to business. Over half of marketers are not happy with the level of communication between teams and over half of the sales team are equally not okay with the support from the marketing team. The business could extremely hurt if the groups do not get together. There are a number of office-based actions that could be applied to control this. Technology must be deliberated upon.
Communicate and cooperate with each other better.
Ineffective communication and lack of collaboration contributes to confusion between the two teams. If there is no communication between the teams, working together becomes a concern. It might be as simple as slack station, it might be more structured and take the form of morning meetings every day in order to keep track of what is happening in the company. Both groups will have to collaborate in a better manner as they both depend each on the other. The marketing group possess all of the information that sales team needs to close sales. On the other hand, sales staff have all the precious insight into customer issues. If they work together on creating content, they have the ability to create helpful resources for clients. Using collaborative project management apps could come in handy.
Have an agreed SLA.
An agency level Agreement is a good enough place to begin because both marketing and sales will need to be conscious of where they stand and what the other expects. It must be well-defined, measured, supervised and evaluated. Your staff must outline everything from purchaser personas and lead inceptions to finish aims and hand-offs.
Create a consistent buyer journey.
Customers expect a seamless experience from the second they start looking for a purchase to the minute it is completed. Many companies end up struggling with a huge bump in the road as the customers are moved from marketing domains to sales. Sales and marketing should work together all through the travel checking content with each other and keeping in mind that mails will make sense as the hand off is completed.
Use technology to create a single source of truth.
Sometimes rifts Aren’t Only brought on by egos but from the current business process and technology. You need a single source of truth between the sections to prevent unnecessary confusions. This is where integration platform arrive in. Trying celigo-the smart cloud integration platform as service will allow you to attract Together different programs, ensuring that you up to date information. You could make the transition from direct to customer as easy as possible and ultimately much faster than when you’re tied to using two programs.